What is added to the cost to set the price, as a percentage of the cost. It is not the same as margin.
An example
A 30% markup on €100 gives a €130 price, but a margin of only 23%.
What is added to the cost to set the price, as a percentage of the cost. It is not the same as margin.
A 30% markup on €100 gives a €130 price, but a margin of only 23%.