Sales attributed to a campaign for each unit spent on advertising.
ROAS = Ventas ÷ Gasto
What each letter means
- V: Attributed sales
- G: Ad spend
An example
With V = €4,000, G = €1,000: ROAS = 4×.
Sales attributed to a campaign for each unit spent on advertising.
With V = €4,000, G = €1,000: ROAS = 4×.