Sales attributed to a campaign for each unit spent on advertising. To know if it makes money, compare it with the break-even ROAS: 1 ÷ contribution margin.
An example
With a 20% margin, a campaign needs a ROAS of at least 5.
Sales attributed to a campaign for each unit spent on advertising. To know if it makes money, compare it with the break-even ROAS: 1 ÷ contribution margin.
With a 20% margin, a campaign needs a ROAS of at least 5.